If i were to ask you what would you do if i gave you 8.65 million dollars? The obvious answers is "Ill spend it!". So your interent companies are no different. BharatMatrimony just days after announcing that it has recieved funding from Yahoo.com and Canaan Partners has invited an agency pitch for its advertising account (which includes BharatMatrimony.com, IndiaProperty.com, IndiaList.com, ClickJobs.com, sms5050.com and Indiapages.com) which is expected to be around 25 crores thats 5.5 million dollars approximately! Now BharatMatrimony is looking for a media and a creative agency. I am expecting most of these 25 crores to be spent on online advertising even though BharatMatrimony has 80 offline centres. Now the interesting thing to see here would be which agency clinches this account. Tribal DDB already has tied up with Times Group for its classified business. So im expecting Mediaturf, Interactive Avenues, WebChutney and Interaction (Group M) to pitch. any other agencies in the running?
