Times Group probably the largest media company in India with forays into all mediums of communication be it print, outdoor, television and internet is now aggressively looking at the online classified space.

Though most of you might already be knowing about Timesjobs.com and probably about the not so famous Timesmatri.com (launched in November 2004) which cater to jobs and matrimonial classifieds but few would know about two more websites that Times has up its sleeve in the classified space. The first one being Ads2book.com which earlier was known as timesclassifieds.com and probably was never marketted as well and the newest of the lot and the most interesting is MagicBricks.com which is into the online real estate classified space. Now to make sure that they give their competitors (Info edge group that owns Naukri.com, JeevanSaathi.com and 99acres.com, The PeopleInteractive group that owns Shaadi.com, the yet to be launched 2bhk.com, the BharatMatrimony Group that owns BharatMatrimony.com, IndiaProperty.com and ClickJobs.com) a run for their money they have roped in Mudra Communications, Delhi as their advertising agency. Even prior to this development Tribal DDB the interactive media arm of Mudra Communications was handling the online campaign for Timesjobs.com for which they won a Gold in the AAAI Awards at Goafest 2006 awards held in May. Well i would like to caution the competitors that Times group though till now has been a distant 2nd or 3rd player in any internet venture that they have got into (Indiatimes.com included) but this new move looks like an indication of the kind of plans the Media conglomerate has for its online classifieds business. Also the important point to note here is that they have the largest circulation in print classified which instantly gives them the reach that other players lack. I guess Naukri.com which is the leader in jobs and real estate would be praying for a great IPO whenever it happens so as to add more power to their marketing muscles.

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