A report of Marketing online in india has come up with the following revelations:
Top Four Challenges for Westerners Marketing to India
Challenge #1: Indians are used to poor quality merchandise – hence they don’t trust the products they can’t touch and feel.
Challenge #2: Deliverability issues – as indians don’t trust that goods ordered online will be delivered.
Challenge #3: Online fraud angst hinders ecommerce - as using a credit card online is still considered very risky.
Challenge #4: Price sensitivity - We love to bargain don’t we?
Three India-Specific Online Marketing Tips
Tip #1: Go viral – Viral marketing is becoming synonymous with success! think makeyourmoves.com, sunsilkgangofgirls and makemytrip.com campaigns.
Tip #2: Use of Static banners and telemarketing follow-up
Tip #3: Learn Hinglish and get local approval on copy and creative
The entire report can be accesses here
