MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very lucrative market for online advertising i.e. movie marketing. Well now the release of yet another Sanjay Dutt and Arshad warsi flick "Anthony kaun hai?" is round the corner and MSN has launched a micro site which includes a blog on MSN Spaces for the movie promotion. This method of movie marketing has previously used with Mangal Pandey and Rang De Basanti as well. I somehow seem to like this trend as it is beneficial not only to movie makers as an opportunity to interact with its audience before the release of the movie but its also an opportunity for Online Marketer’s to forget statistics and focus only on branding!

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