Sony Ericsson has launched a site known as www.nevermissashot.com in order to promote its new phone cyber shot. They have roped in sexy (thats what i think) tennis players Ana Ivanovic and Daniela Hantuchova. The commercial will be supported by an integrated global press and print campaign, point-of-sale, digital and viral marketing activities.
www.nevermissashot.com, the website offers consumers a variety of interactive options including a specially designed tennis game where players can chose to be Ana or Daniela and play their own rooftop tennis match. Consumers can also download the actual television commercial which features these two tennis players.
Another website www.sonyericcson.com/cyber-shot, is an informative website on the Sony Ericsson Cyber-shot phone. This one uses a series of ‘missed shot’ examples inorder to teach the consumers about the Xenon flash and image stabiliser on the Cyber-shot phone. It also invites users to post up their ‘near miss’ photos in a gallery, and are given tips on how the photo would have been better had it been a Cyber-shot phone.
