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Monster campaign shows Monster results!
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The print campaign "Sharpest Job search" and TV Campaign of "Caught in the wrong Job?" seems to have caught the imagination of the Job seekers in India. Monster India has reported substantial growth in the job seeker traffic and new resumes received, after the launch of their new search product in February and the new advertising campaign in April
Monster India has experienced three times growth in resumes in June than that prior to the launch of the sharpest search campaign.
The same trend is also seen in the significant rise in job applications that went through Monster India - the applications through the site grew more than 20 times in June 2006 as against prior to the product launch.
So is Naukri.com listening? I assume they would soon be getting worried at this trend. They have recently filed for a IPO and are looking at raising 130 crores from the markets. This means its going to be a tough fight between the job market giants Naukri and Monster! More on the IPO issue can be read here
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Agree.Print and TVC has helped Monster in establishing strong brand recall, but we can't ignore their consistent online marketing effort, which has actually driven relevant traffic to their site and led to higher registrations