Blogging and Bloggers – Très Bien! | WATBlog.com - Web, Advertising and Technology Blog in India

Blogging and Bloggers – Très Bien!

By Rajiv Dingra • July 18, 2006

According to a report by Crmmetrix a leading provider of customer-listening solutions the French are most blog savvy outside of the USA. The report put down the following facts:

26.7% of the French online population visit a blog at least once a month.

In addition:

18.8% have posted a comment on a blog
8.1% have created there own blog
92.2% of onliners agree that blogs enable the greatest freedom of expression
81.3% are both reactive and interactive
75.7% say blogsd create a closest possible relationship between people
62.9% of blogs are considered more critical than any other source of information

Among French Internet users who consult blogs:

74.4% of do so to get information
57% to share experiences
56.7% to look for advice
70.3% of 16-24 years olds and 40.5% of 35 years olds have visited a blog to get information

Subjects Most Interesting to French Bloggers (% of respondents)
Subject	Total %
News	54.2%
Music	46.3
Leisure	43.8
Cinema	41.6
Travel	32.7
Sport	32.5
Dining, cooking, food	27.4
Photography	26.4
Television	25.6
Games	24.9
Technology	24.1
Fashion	23.5
Brands	22.0
Medical	21.0
Science	20.3
Politics	19.4
Books, comics, magazines	18.9
Art	15.4
Marketing, trade	12.3
Law	11.6
Religion	10.6
Industry	8.7
Source: crmmetrix, “BaroBlogs,” June 2006

The report shows that men and women take liking to different subjects.

44.6% of men and 17% of women to Sport blogs
32.8% of women and 11.7% of men to Medical blogs
Music is especially interesting for the 16-24 years old (61.4%)
less for the 50+ years old (27.4%)

Personal blogs are by far the most consulted (90%), followed by group and association blogs (46.3%) and media blogs (38.2%), while nearly one-third (29.9%) of French blog readers have visited a brand’s blog.

Now this raises questions on how the Indians blog? or read them? or comment on them? Could brand blogs be the next online marketing tool that revolutionizes the industry?

Recently economic times had an article which stated that 86% of the 25 million odd internet users in the India regularly checking out blogs (second only to e-mailing), nearly 59% coming from middle-to-low income group (essentially socio-economic class B&C) and approximately half being from outside the top eight cities

86% of the 25 million odd internet users in the India regularly checking out blogs

59% coming from middle-to-low income group (essentially socio-economic class B&C)

50% coming from outside the top 8 cities.

This shows a growing trend that blogs could become the information source for the masses no doubt the government recently banned access to blogs following the blasts as a precautionary measure which to me seems against freedom of expression. Anyways to conclude this blog i would like to say that we Indians could surely learn something from our french counterparts.

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Categories: International
Tags: blogs, International, online statistics

About the Author

Rajiv Dingra

Rajiv is a prolific blogger who has over 1000 blog posts to his credit at WATBlog. The Founder & CEO of WATMedia our parent company and the Chief Blogger at WATBlog, he has been the driving force of the WAT Evolution. Rajiv does some excellent analysis of the digital media industry in India and often brings out deep insights with his inimitable style of interviewing. Just mail rajiv|at|watblog|dot|com and it will reach him..