DNA: By next year MSN India plans to roll out its ad centre program for india as well and plans to monetise it search engine live.co.in. globally MSN has a tie up with overtures which is owned by Yahoo.com. The way things are going it looks like MSN and Yahoo might forget that they are rivals in order to compete with search giant Google. Google has recently started marketing adwords agressively in India by offering a Rs.1000 trial run. As the Indian internet market grows the competition between the global internet giants to capture a sizable market share is going to get tougher!
