The world cup final is round the corner and guess who is laughing all the way to the bank? IAMAI estimates that larger portals may see an incremental jump in advertising revenues of anywhere from 8 to 15 per cent, according to a release issued by them. This is attributed to the fact that Internet use in India has grown exponentially since 2002, when the last World Cup tournament was held — from about 8 million then to 38.5 million today. According to a study ‘World Cup 2006: Scoring with mobile content and services’ published by research company Visiongain, it will be established content, such as text-based services that will generate the most significant revenue. The study found that the one-month long tournament will generate $6.35 billion in revenue, with text-based services and downloads, such as ring tones and logos, being the most significant. Gaming will also contribute to profits earned by World Cup related content. Well i dont know who will score the golden goal in the world cup final but its seems that the online and mobile world have clicked their way to a golden goal (Moolah!) this world cup season 
