Exchange4media : Indiatimes is testing a new chat site which claims to be hot tempting and fun! Well the theme behind this user interactivity based chat is that of four women who have diverse views on men but they all are looking for fun! These women are called Sakhi, Alia, Teena and Samyukta and Indiatimes is currently looking for high on attitude writers who will chat up as these girls to the curious population of men. By the PHAT stands for Pretty Hot and Tempting so one can only imagine what kind of people with what kind of intention are going to throng to this chat site. Well the revenue model looks like its going to be advertising driven and the best bet for an advertiser for such a site would definitely be Axe Deospray! What do u think?
