You are browsing the archives of 2006 July.

Looks like Ndtv now wants to tap into the much talked about usergenerated content sphere by introducing NDTV Blogs & spaces. Thoughits a good thing that more and more traditional media companies arenow waking up to the reality of blogs but it cant be still said thatthey are now ready to embrace user generated content [...]

Internet is a double edged sword.. one which could be used to make laws more effective and one which could be used to break the laws! The first edge is how the internet can help the law? Well according to an indiatimes article Online Dispute Settlement (ODR) could soon be a reality. Now firstly what is ODR [...]

Are you in school? Studying in classes VI to XII?? Do you hate maths? Or are you petrified of numbers? Well Im sure all of us had some or the other difficulty in maths during our school days and even today and in the future millions of students are going to find number crunching a [...]

Ok Ok i know ordering rakhi and sending it through the online mode is something which is common now but DHL has taken it a few steps futher! So to add to the spirit of bonding on Raksha Bandhan, DHL has announced the launch of its unique service ‘Rakhi Express’ in association with Rediff Shopping.

The rakhi express seems [...]

The god of search has done it yet again! they have come up with a product that is not only innovative but is also humanitarian in nature. Google’s latest product is the Google Accessible which is a search engine for the visually impaired. It is currently is beta mode and can be accessed from http://labs.google.com. Now i know [...]

Are you sad? or are you uneducated? In both these situations i suggest you get yourself a hi-end mobile phone! (thats assuming you have the money to buy one) because Rajshri Media (P) Limited is in the process of producing exclusive audio and video content featuring funny men Shailesh Lodha and Navneet Hullad especially for [...]

If you are into online social networking then you must have come across or already are a member of the hugely popular social networking site Orkut.com. Orkut is an Internet social network service named after its creator, Google employee Orkut Büyükkökten and like its parent company’s mail service gmail.com orkut also works on an invite [...]

The wait is over Pantaloon the company behind the huge retail chain Big Bazaar has launched its online shopping portal FutureBazaar.com. The site seems to be in soft launch mode as there has been no press release (none that i have come across) nor has there been any marketing online or offline. Its seems that [...]

Sabse bada rupaiya and Ebay seems to be exploiting this fact to the hilt and users seem to be realising that rupaiya can be earned through ebay. A new research released by eBay India, India’s leading online marketplace, shows that nearly 31% of eBay sellers or 12,800 Indian entrepreneurs including many businesses, make a primary [...]

MSN seems to have mastered the art of movie marketing or is it got to do more with the fact that NDTV Media handles the advertising on MSN India? well whatever be the case atleast its increasing a very lucrative market for online advertising i.e. movie marketing. Well now the release of yet another Sanjay [...]

A report of Marketing online in india has come up with the following revelations:
Top Four Challenges for Westerners Marketing to IndiaChallenge #1: Indians are used to poor quality merchandise  - hence they don’t trust the products they can’t touch and feel.Challenge #2: Deliverability issues  - as indians don’t trust that goods ordered online will be [...]

Marraiges are no more made in heaven they are made online on the internet and no im not saying this IAMAI (Internet & Mobile Association of India) has recently released a report on Online Matrimonial sites which states that that a visitor to an online matrimonial portal spends about 23 minutes searching for a prospective [...]

High end Mobile phones might be the fastest selling item on ebay India but Indian’s are far behind when it comes using the hi-tech services that such a mobile phone can offer. According to a study by global research firm Forrester out of the 56 per cent mobile users in the country, who possess a web-enabled [...]

The management guru and someone whose Marketing Management books are like a bible on Marketing has expressed his views on the internet in a couple of interviews. I am quoting three answers that i found particularly interesting.
Allwin of PagalGuy.com: How do think the Internet affects new age marketing and how will old marketers who don’t understand [...]

The Executive Summary reporting the July Borrell "Update: Online Real Estate Advertising," gives the following statistics for the US markets:

Real Estate Ad Spending, 2001-2010 ($ millions; projections in italics)

Year

Online Advertising

Total Advertising

Online Share

2001

$395.71

$11,169.84

3.5%

2002

$580.62

$11,166.57

5.2%

2003

$971.10

$11,762.51

8.3%

2004

$1,159.36

$11,202.02

10.3%

2005

$1, 718.68 [...]